EXISTING MARKET: What’s next? The next step for me is targeting local restaurant businesses and pitching my services to them as potential customers. In essence, it’s time to make a sale. Path: I interviewed representatives from three companies: Relish, Mojo Hogtown, and The Swamp. With these businesses, I discussed that I believe my next step as a venture is simply making a sale. Each interviewee partly agreed, but was also able to add some insight into what they believe I should be doing next: Relish: Here, I learned that I should start building a “resume.” In other words, I need to get experience under my belt to work my way up to bigger clients. Mojo Hogtown: I did not get much additional feedback here. The only advice I received was to build a convincing case why a restaurant should adopt an allergy menu as opposed to just training servers and chefs to be cognizant and accommodating of individuals with food allergies. The Swamp: Here, I was advised to conduc...
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